Wednesday, November 27, 2013

7 Lessons I learned about the Cloud from Scotch

As different as the Cloud and Scotch may seem, while I was enjoying a dram one night I realized they aren't so different after all.  These are the lessons I learned from that night.


1. It isn’t for everyone

This is probably the hardest for me to “swallow”.  I like to think that Scotch is the king of all adult beverages but the reality is it isn’t for everyone.  I don’t always accept this truth when I hear it and I think “they just don’t understand it”.  Maybe in some situations they don’t understand it, but in others it really just isn’t for them.

Similarly the Cloud may not be a fit for many organizations.  That isn’t to say that some Cloud solutions wouldn’t be of benefit, but every solution doesn’t fit every organization.  A plumbing company may be able to use a hosted website and email, but they may not need cloud computing or cloud storage.  Too often I’ve seen providers attempt to shove everything they offer onto a business.  The cloud, where appropriate, may benefit an organization but that doesn’t mean everything the cloud has to offer is a fit.


2. Ease into it

You don’t want to start exploring Scotch with an Islay peat monster.  Start slow with something that you can appreciate and enjoy and then branch out. 

With moving to the Cloud, it is too disruptive to move everything at once.  Start with email, and then a server or two.  Usually Cloud adoption happens when servers are nearing end-of-life.  Instead of sinking money into new hardware which will need to be replaced again in a few years, the cloud is considered and often chosen as a more flexible and less expensive option.  Work with a provider that will help you plan your cloud migration. 


3. Enjoy its simplicity and marvel at its complexity

Scotch is simple.  It is a tasty beverage that makes you feel good.  Once you find one you like and you begin experimenting with other varieties you will start to appreciate its complexity.

The Cloud is simple.  It replaces the need for you to manage and maintain hardware and you can focus on running your business.  Once you begin using the Cloud, explore all it has to offer.  There is much more it can do than just serving email, or running applications.  It can protect you against cyber attacks, quickly grow when you need it, train your employees against “Spear Phishing”, replicate itself in preparation for a disaster, and analyze buying trends of your customers to increase sales. 

The technology that makes all of that possible is incredibly complex and doesn’t need to be understood, just respected.


4. There is no “Right Way”

There are those who feel Scotch can only be enjoyed and appreciated one way.  Scotch is meant to be enjoyed and there is no “right way” for everyone.  Some like it neat, with a few drops of room temperature water, with a little ice, or with a lot of ice.  I like it all of those ways depending on which Scotch I’m having.

The same holds true for the cloud.  There is no “right way” to use the cloud to enhance your business.  You know your business better than anyone and you shouldn’t listen to those who don’t attempt to understand your business.  Don’t be bullied into using a solution you aren’t comfortable with just because it’s what a competitor is using or a service provider is pushing for it.  That doesn’t mean it can’t be used effectively in those ways but try to get creative and find an even better way.


5. Experience may vary

We all have different tastes and enjoy different things.  Just because someone you know didn’t like a particular Scotch doesn’t mean you won’t.  I have a group of friends who get together for Scotch tastings and everyone’s view is a little different.  Sometimes we disagree but that is one of the aspects that make it so amazing.  You learn a little more about yourself by comparing your experience to others.

When a Cloud service doesn’t make sense for one organization, it doesn’t mean you shouldn’t consider it.  You may find it is a huge value to the way you do business.  Be open-minded and you may stumble across a unique way to save money or reduce complexity. 


6. Ask lots of questions

I find many people want to know about Scotch but they are afraid to ask questions.  Find someone who loves Scotch and they will be happy to answer any questions you have.  Don’t go to just one source because everyone has a different view.  Ask many people and eventually you will come to understand what you like and why.

Asking questions is the best way to learn how you can better your business with the Cloud.  Those who are using the Cloud or “Cloud Enthusiasts” will be happy to answer all of your questions.  Again, don’t go to just one source.  The flexibility the Cloud offers is what gives the Cloud its greatest value but with that comes different experiences.  Find someone who understands what you want and need and can express the solutions in terms of how it benefits your business.


7. Learn the lingo

The Scotch group I mentioned was a mess initially.  We would argue if a Scotch was “peaty” or “smoky”.  There is a difference between “Lemon notes and Citrus” or “Spicy and Peppery”.  Once we realized what everyone was saying we could truly begin to have a conversation.

I have had meetings where the terms “disaster recovery”, “business continuity”, and “backup” essentially meant the same thing to who I was speaking with but they mean very different things to me.  As you can imagine the conversation started off pretty rocky but by the end we completely understood each other and I was able to address the concerns they actually had.  Cloud has become a very diluted term and it can mean anything from SaaS (software as a service), to IaaS (infrastructure as a service), to hosting your equipment in a colocation data center.  It is important to understand exactly what everyone is saying to get the benefit of their insight.  Don’t be afraid to ask questions if you don’t completely know what the other person is saying or even to confirm your understanding.



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